We audited the marketing at Fieldguide
AI-native audit and advisory platform for regulated firms
This page was built using the same AI infrastructure we deploy for clients.
Month-to-month. Cancel anytime.
Despite $125M funding and 13K LinkedIn followers, minimal visible paid campaigns targeting audit practitioners and firm decision-makers
Limited AEO presence, missing opportunities to appear in LLM responses when firms research AI-powered audit workflows and agentic capabilities
No visible outbound motion to mid-market and regional audit firms still using legacy engagement tools, despite 20+ marquee logos
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TinuitiFieldguide's Leadership
We mapped your current team to understand where MH-1 fits in.
MH-1 doesn't replace your team. It becomes your marketing team: dedicated humans + AI agents running execution at scale while you focus on product.
Here's Where You Stand
Series C SaaS with strong brand traction but underinvesting in scalable acquisition relative to funding stage and market size
Website targets audit and advisory keywords, but lacks deep content around specific audit engagement workflows, risk assessment processes, and compliance documentation
MH-1: SEO agent builds content targeting firm-side searches like 'how to modernize audit engagement' and 'agentic AI for assurance work'
Minimal mentions in LLM training data relative to competitor visibility when professionals query AI tools about audit modernization and agentic workflows
MH-1: AEO agent embeds Fieldguide across audit-focused research queries, firm capability benchmarking, and regulated industry AI use cases
Limited LinkedIn and search ads targeting audit partners, CFOs, and advisory leaders despite high deal value and clear buyer personas
MH-1: Paid agent runs campaigns to audit firm decision-makers using firmographic targeting, emphasizing client delivery outcomes and engagement efficiency
Awards and customer mentions establish credibility, but missing regular content on audit transformation, agentic AI adoption, and regulatory trends
MH-1: Content agent produces audit workflow case studies, regulatory guidance, and agentic AI best practices tailored to practice leader audiences
20+ installed logos present expansion opportunity, but no visible nurture campaigns for upsell into adjacent service lines or additional office rollouts
MH-1: Lifecycle agent identifies expansion triggers within existing customers, targeting cross-service adoption and regional growth opportunities
Top Growth Opportunities
Top 100 regional audit and advisory firms represent 60% of addressable market, yet outbound motion appears minimal
Outbound agent identifies and sequences regional firm leaders with personalized engagement on audit modernization and client experience gains
Market is early on agentic systems for audit work. Fieldguide can own this positioning before competitors consolidate mindshare
AEO and content agents establish Fieldguide as the reference for agentic audit workflows across LLMs, research tools, and industry publications
CAE, GRC, and risk leaders at audit firms control or influence platform decisions but are underrepresented in current messaging
Paid and outbound agents target compliance and risk stakeholders with messaging on audit quality, documentation, and regulatory evidence management
3 Humans + 7 AI Agents
A dedicated marketing team built specifically for Fieldguide. The humans handle strategy and judgment. The AI agents handle execution at scale.
Human Experts
Owns Fieldguide's growth roadmap. Pipeline strategy, account expansion playbooks, board-ready reporting. Translates AI insights into revenue.
Runs paid acquisition across LinkedIn and Google. Manages creative testing, budget allocation, and pipeline attribution.
Builds thought leadership on LinkedIn. Creates long-form content targeting your ICP. Manages the content-to-pipeline engine.
AI Agents
Monitors AI citation visibility across 6 LLMs weekly. Builds content targeting category queries to increase Fieldguide's presence in AI-generated answers.
Produces LinkedIn ad variants targeting your ICP. Tests headlines, visuals, and offers at 10x the speed of manual production.
Builds lifecycle sequences: onboarding, expansion triggers, champion nurture, and re-engagement for dormant accounts.
Founder thought leadership. Builds the narrative that drives enterprise inbound from senior decision-makers.
Tracks competitors. Monitors positioning changes, ad spend, content strategy. Informs your counter-positioning.
Attribution by channel, pipeline velocity, budget waste detection. Weekly synthesis reports with AI-generated recommendations.
Weekly market intelligence digest curated from Fieldguide's industry signals. Positions you as the intelligence layer. Drives inbound pipeline from subscribers.
Active Workflows
Here's what the MH-1 system would be doing for Fieldguide from week 1.
AEO agent ensures Fieldguide ranks in LLM responses to audit firm queries on agentic AI, engagement modernization, and regulated industry platform selection
LinkedIn agent shares thought leadership from leadership team on audit transformation, agentic collaboration, and client experience innovation with practice leader audiences
Paid agent runs account-based campaigns to regional and mid-market audit firms emphasizing engagement efficiency, client outcomes, and regulatory compliance benefits
Lifecycle agent monitors existing customer engagement, identifies expansion triggers, and sequences messaging for cross-service and regional rollout opportunities
Competitive watch agent tracks positioning of workflow and engagement platforms, identifies feature and capability claims to counter-position against in messaging
Pipeline agent maps audit firm decision-makers by role and geography, scores engagement readiness, and surfaces highest-probability expansion opportunities within existing base
Traditional Marketing vs. MH-1
Traditional Approach
MH-1 System
Audit. Sprint. Optimize.
3 phases. Real output every 2 weeks. You see results, not decks.
AI Audit + Growth Roadmap
Full diagnostic of Fieldguide's marketing infrastructure: SEO, AEO visibility, paid, content, lifecycle. Prioritized roadmap tied to pipeline metrics. Delivered in 7 days.
Sprint-Based Execution
2-week sprint cycles. Real campaigns, not presentations. Each sprint ships measurable output across your priority channels.
Compounding Intelligence
AI agents monitor your channels 24/7. They catch budget waste, detect creative fatigue, track AI citation changes, and run A/B experiments autonomously. Week 12 is measurably better than week 1.
AI Marketing Operating System
3 elite humans + AI agents operating your growth system
Output multiplier: ~10x output at a fraction of the cost. The system gets smarter every week.
Month-to-month. Cancel anytime.
Common Questions
How does MH-1 differ from a marketing agency?
MH-1 pairs 3 elite human marketers with 7 AI agents. The humans handle strategy, creative direction, and judgment calls. The AI agents handle execution at scale: generating ad variants, monitoring competitors, building email sequences, tracking citations across LLMs, running A/B experiments autonomously. You get the quality of a senior marketing team with the output volume of a 15-person department.
What kind of results can we expect in the first 90 days?
First 90 days focus on: 1) AEO optimization for audit-specific queries across ChatGPT, Claude, and Perplexity to capture research phase traffic. 2) Launch of paid campaigns targeting regional firm audit partners and CFOs with engagement efficiency messaging. 3) Content production on audit transformation trends and agentic workflows. 4) Outbound sequencing to top 50 regional firms with personalized engagement on modernization. 5) Lifecycle analysis of existing 20+ customers to identify and sequence expansion opportunities
How does AEO help Fieldguide compete for audit firm mindshare
When audit partners and firm leaders ask LLMs about modernizing engagement workflows or implementing agentic AI, AEO ensures Fieldguide ranks as a top solution. This captures high-intent early research before competitors bid on paid search, establishing credibility when procurement begins
Can we cancel anytime?
Yes. MH-1 is month-to-month with no long-term contracts. We earn your business every sprint. That said, compounding effects kick in around month 3 as the AI agents accumulate data and the system learns what works for Fieldguide specifically.
How is this page personalized for Fieldguide?
This page was researched, audited, and generated using the same AI infrastructure we deploy for clients. The channel scores, team mapping, growth opportunities, and recommended agents are all based on real analysis of Fieldguide's current marketing. This is a live demo of MH-1's capabilities.
Scale audit firm acquisition beyond top-20 logos with autonomous, compounding demand engines
The system gets smarter every cycle. Let's talk about building it for Fieldguide.
Book a Strategy CallMonth-to-month. Cancel anytime.